Aiming at audiences that value everyday utility and industrial aesthetics, I designed three different bags for the company.Menace is filling a hole in DEFY’s product line as the medium capacity bag. As lighter lifestyle gets more promoted and technologies get more compact, the need for big-volume bags has been shrinking. My quest was to create a backpack that is smaller than DEFY’s 25-liter backpacks, yet can carry more than their briefcases.